Google Ads
Capture immediate, high-intent buyer searches with surgically structured Search and Performance Max campaigns that maximize conversion rates.
Google Search, Display & Performance Max campaigns built for purchase intent. Smart bidding, PMax structuring, and automated scripts for Lucknow and pan-India brands.
Core Deliverables Included
Everything we build is engineered specifically for measurable brand recall, organic rank velocity, and bottom-line revenue.
Negative Keyword Auditing
Proactive negative keyword lists that prevent wasted ad spend on irrelevant search terms, competitors, and low-intent informational queries.
- Daily search term query analysis & negative keyword expansion
- Universal negative keyword lists across campaign groups
- Competitor term containment & bidding strategy
- Zero-intent query filtering to safeguard budget
Smart Bidding Setup
Implementing automated bidding strategies (Target CPA, Target ROAS, Maximize Conversions) aligned with proven business profit margins.
- Target CPA / Target ROAS algorithmic configuration
- First-party conversion value rules & offline sales uploads
- Bid adjustment rules for high-performing geo-locations
- Dayparting and device bid weighting
PMax Campaign Structuring
Segmented Performance Max campaigns organized by asset groups, custom audience signals, and product margin tiers across YouTube, Display, and Search.
- High-intent search themes and URL expansion control
- Tailored asset groups with custom photography & video
- Audience signal building from past purchasers & searchers
- Placement exclusions to eliminate low-quality mobile app traffic
Ad Copy A/B Testing
High-CTR Responsive Search Ads (RSA) written with compelling emotional hooks, clear value props, and all relevant ad extensions.
- 15 headlines and 4 descriptions optimized for 'Excellent' ad strength
- Sitelinks, callouts, structured snippets, and promotion extensions
- Dynamic keyword insertion (DKI) for maximum SERP relevance
- Continuous copy split-testing against conversion rate benchmarks
Strategy in Action
Take a look inside our real data workflows, asset design standards, and campaign architectures.
Performance Max Multi-Channel Assets
Coordinated asset groups across YouTube, Search, and Display maximizing algorithmic conversion volume.
Negative Keyword & Bid Pruning Engine
Proactive negative query filtering eliminating wasted spend and maximizing return on ad spend.
GA4 & Enhanced Conversion Tracking
End-to-end phone call, lead form, and e-commerce transaction tracking with verified attribution.
How We Execute
A transparent, outcome-oriented workflow designed to minimize guesswork and accelerate results.
Intent Mapping & Structure
Categorizing keywords by transactional intent and building tightly themed ad groups with exact and phrase match logic.
Conversion Tracking Architecture
Setting up Google Ads conversion tracking, GA4 events, enhanced conversions, and phone call tracking for 100% data fidelity.
Smart Bidding Optimization
Feeding clean conversion signals to Google's AI bidding algorithms to lower cost per lead while scaling total volume.
Search Term Pruning & Scaling
Constantly mining search query reports to expand high-performing keywords while aggressively negative-matching waste.
Why Ambitious Brands Choose Purple Samosa
We combine deep technical rigor, high-taste creative art direction, and data-backed performance marketing under one unified roof in Lucknow.
Zero Budget Waste
We rigorously filter out junk search terms and unqualified clicks, ensuring every single rupee is spent targeting buyers with intent.
Full-Funnel Tracking
From the first click to the signed contract or completed checkout, we track the entire journey with Google Tag Manager and GA4.
Landing Page Synergy
High quality scores require fast, relevant landing pages. Our web team ensures 10/10 relevance between ads and destination pages.
Frequently Asked Questions
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Book a discovery session with our agency leads. We will audit your current positioning, identify high-impact growth bottlenecks, and map an actionable roadmap.